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In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues ...
Microsoft Excel is the industry leading spreadsheet program, used by millions of people all over the world. Excel and other spreadsheet tools are great for data manipulation, analysis, and visualization...
Quick Books is an accounting software package developed and marketed by Intuit. Quick Books products are geared mainly toward small and medium-sized businesses and offer on-premises accounting...
Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit. The most prominent example of entrepreneurship is the starting ...
Digital Marketing is more important to businesses than ever before, but the ideas and concepts continue to be complicated. This course breaks down most aspects of digital marketing into bite-sized, comprehensible pieces ...
The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with...
Gain an understanding of to use search engine optimization to grow your site’s search engine traffic. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a...
Students will learn both the theory and practice behind the design thinking process. Ultimately, the course will use design thinking to take students through the design of the User Experience (UX) and User-Interface (UI) ...
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