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Recently Updated 20 June, 2021

digital marketing

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INTRODUCTION OF DIGITAL MARKETING

Digital Marketing is more important to businesses than ever before, but the ideas and concepts continue to be complicated. This course breaks down most aspects of digital marketing into bite-sized, comprehensible pieces for you to understand more easily.


Section 1 – The Basics

Here you will learn all about the foundations of digital marketing, starting with the importance of building a plan. From there, we discuss marketing budgets, and then a dive into product details. We will discuss different social media platforms SEO,Google AdSense,


Section 2 – Driving Traffic

Driving qualified traffic to your website is essential in generating profitable leads for your business. Here we will dive into Google Search Ads, Digital Display Advertising, and Social Media ads and other methods.


Section 3 – Measuring ROI

To pull it all together, you’ll want to ensure that your plan is actually working. We’ll talk about how to set up conversion tracking (for both online and offline sales), and discuss whether you should re-invest profits into your program to experience exponential growth.

Who this course is for:

  • Entrepreneurs
  • Corporate Marketers
  • Marketing Students
  • Marketers
  • Digital Marketers
  • Business Owner

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