Digital Marketing course in Pakistan
ڈیجیٹل مارکیٹنگ کورس
Learn to market any business online, and get paid for it.
A beginner-friendly, 12-week online course taught live by industry mentors. You learn the skills Pakistani and global businesses hire for: Facebook and Instagram ads, ad design in Canva, Meta Business Suite with AI auto-replies, lead generation and a LinkedIn profile that brings clients.
Govt. endorsedPSEB registeredPFTP’s Digital Marketing course in Pakistan is a 12-week online program by the government-endorsed, PSEB-registered Professional Freelancing Training Program. You learn Facebook and Instagram ads, Canva ad design, Meta Business Suite with AI auto-replies, lead generation and LinkedIn in live online classes taught in Urdu and English, then complete a real project and earn a certificate anyone can verify online.
- Course
- Digital Marketing (beginner to job-ready)
- Provider
- PFTP · Government endorsed · PSEB registered
- Duration
- 12 weeks: 8 weeks live training + 4 weeks project & GAT
- Mode
- 100% online · live classes, recorded on the LMS
- Language
- Urdu and English
- Certificate
- PFTP certificate with a unique verification code
- Eligibility
- Matric or above, CNIC or B-Form
- After the course
- Scholarship Card, internships incl. CM IT Internship Program
What you’ll learn
Eight practical skills, taught the way professionals use them every day. Each one ends with something you build yourself.
Marketing foundations
Marketing techniques, strategy, branding and promotions that actually sell.
Ad design in Canva
Design scroll-stopping ad creatives, carousels and stories for any brand.
Meta Business Suite + AI
Manage pages, schedule posts and set up AI auto-replies for inbox and comments.
Audience targeting
Find the right buyers with interests, lookalikes and custom audiences.
Campaign setup
Build Facebook and Instagram campaigns step by step in Ads Manager.
Lead generation
Run lead-form campaigns and turn enquiries into paying customers.
Results and reporting
Read costs, reach and conversions, and report results to clients.
LinkedIn and freelancing
Build a LinkedIn profile and freelance profiles that win clients.
Week by week
8 weeks of live online training, then 4 weeks for your final project and the Grand Assessment Test.
01Weeks 1–2Basics of marketing
- What marketing is and how digital differs from traditional
- Marketing techniques and strategies that sell
- Branding: name, colours, voice and positioning
- Promotions, offers and the customer journey
Outcome: You can explain a brand and plan a simple promotion.
02Weeks 3–4Canva for ad creatives
- Canva workspace, templates and brand kits
- Designing post, story and carousel ads
- Writing short ad copy and headlines
- Exporting creatives for every placement
Outcome: You design a full set of ad creatives for a brand.
03Week 5Meta Business Suite and AI automation
- Setting up a Facebook page and Instagram business account
- Planner: scheduling posts and stories
- Inbox and AI auto-replies for messages and comments
- Page insights and content performance
Outcome: You run a business page with automated replies.
04Weeks 6–7Facebook & Instagram Ads Manager
- Business Manager, ad accounts and pixels
- Audience targeting: interests, custom and lookalike
- Campaign setup: objectives, budgets and placements
- Lead generation campaigns and lead forms
- Reading results and improving campaigns
Outcome: You launch and optimise a live lead-generation campaign.
05Week 8LinkedIn and freelancing
- A LinkedIn profile that attracts clients
- Fiverr and Upwork profiles and gigs for marketers
- Pricing your services and talking to clients
Outcome: Your professional profiles are live and client-ready.
06Weeks 9–12Final project and assessment
- Plan and run a marketing campaign for a real or sample business
- Mentor reviews and improvements
- Grand Assessment Test (GAT)
- Certificate, scholarship and internship shortlisting
Outcome: You graduate with a portfolio project and a verified certificate.
From zero to job-ready
Where you start, where you are halfway, and how skilled you are at the end.
Where you start
No experience needed. You know how to use a phone and social media.
Halfway there
You design ads in Canva, manage a business page and set up your first campaign.
Job-ready
You run lead-generation campaigns, report results and have client-ready profiles.
Hassan Ashfaq
Mentor, Digital Marketing & SEO · Program Head, PFTP
An AI-powered marketing and business specialist with 6+ years of hands-on experience, including government training projects. Hassan has trained thousands of students across Pakistan and teaches the way agencies work: real campaigns, real numbers.
Careers and earning
Roles you can target
- Digital Marketing Executive
- Social Media Manager
- Meta Ads Specialist
- Lead Generation Specialist
- Content Creator
- Freelance Marketer
What graduates earn
Typical ranges reported by graduates. Income depends on your skill, clients and effort.
What students say
“I learned Facebook ads and got my first freelance project before the course even ended.”
“I now run my own fashion brand’s marketing. My sales doubled within months.”
“Practical and easy to follow. The campaign practice gave me real experience for interviews.”
Learn digital marketing from any city
PFTP training is 100% online. Join live classes from home in any city of Pakistan; students from every province study together in the same batch.
Questions about this course
Is the Digital Marketing course beginner-friendly?
Yes. No prior experience is needed. The course starts from the basics and builds step by step with mentor support.
What is the scope of digital marketing in Pakistan?
Every business now sells online, so shops, brands, agencies and startups need people who can run ads and generate leads. You can work in a job, freelance for local and international clients, or market your own business.
Can I earn online after this course?
Yes. Many graduates start with small freelance projects on Fiverr, Upwork or through LinkedIn, then move to monthly retainers or full-time roles. Income depends on your skill, practice and effort.
Are the classes online?
Yes. PFTP training is 100% online. Classes are live, and every lecture is saved on the LMS so you can revise any time from anywhere in Pakistan.
How long is the course?
12 weeks: 8 weeks of live training, then 4 weeks for your final project and the Grand Assessment Test (GAT).
Can I learn Digital Marketing in Urdu?
Yes. Classes are taught in Urdu and English, so you can follow every lesson comfortably.
Can I join from Lahore, Karachi, Islamabad or any other city?
Yes. Because the course is online, students join from Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar, Quetta and every other city of Pakistan.
Do I get a certificate?
Yes. After passing the final assessment you receive a PFTP certificate with a unique code that anyone can verify online.
What does it cost?
There is no tuition fee. You pay a one-time Documentation Processing Fee for the free course, scholarships, internships and LMS portal. See How to pay.
What do I need to join?
A laptop or smartphone with internet, your CNIC or B-Form, and Matric or above.
Can I get an internship after this course?
Top performers are shortlisted for scholarships and internships, including the Chief Minister IT Internship Program where PFTP is on the panel.
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ہنر سیکھیں، روزگار پائیں
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Live online classes, a real project and a certificate anyone can verify. Apply online, 24/7.