SEO course in Pakistan
ایس ای او کورس
Rank on Google and bring free traffic that converts.
A 12-week online course in search engine optimisation. You learn keyword research, on-page, off-page and technical SEO, local SEO, Google Search Console and Analytics, and how to optimise content for Google and AI answers.
Govt. endorsedPSEB registeredPFTP’s Search Engine Optimization (SEO) course in Pakistan is a 12-week online program by the government-endorsed, PSEB-registered Professional Freelancing Training Program. You learn keyword research, on-page, off-page, technical and local SEO, Google Search Console and Analytics, and optimising for AI answers in live online classes taught in Urdu and English, then complete a real project and earn a certificate anyone can verify online.
- Course
- Search Engine Optimization (SEO) (beginner to job-ready)
- Provider
- PFTP · Government endorsed · PSEB registered
- Duration
- 12 weeks: 8 weeks live training + 4 weeks project & GAT
- Mode
- 100% online · live classes, recorded on the LMS
- Language
- Urdu and English
- Certificate
- PFTP certificate with a unique verification code
- Eligibility
- Matric or above, CNIC or B-Form
- After the course
- Scholarship Card, internships incl. CM IT Internship Program
What you’ll learn
Eight practical skills, taught the way professionals use them every day. Each one ends with something you build yourself.
Keyword research
Find the keywords customers actually search for.
On-page SEO
Titles, headings, content and internal links that rank.
Off-page SEO
Safe link building, citations and brand mentions.
Technical SEO
Speed, indexing, sitemaps and site structure.
Local SEO
Rank businesses on Google Maps and local search.
Search Console and Analytics
Track rankings, traffic and conversions.
SEO for AI search
Get cited by Google AI Overviews and ChatGPT.
SEO as a service
Audits, reports and selling SEO to clients.
Week by week
8 weeks of live online training, then 4 weeks for your final project and the Grand Assessment Test.
01Weeks 1–2How search engines work
- Crawling, indexing and ranking
- Search intent
- Keyword research tools
- Building a keyword plan
Outcome: You have a keyword plan for a website.
02Weeks 3–4On-page SEO
- Titles, meta descriptions and headings
- Content that ranks
- Internal linking
- Images and schema basics
Outcome: You optimise pages for target keywords.
03Week 5Technical SEO
- Site speed and Core Web Vitals
- Sitemaps, robots and indexing
- Fixing errors in Search Console
- Mobile-friendly sites
Outcome: You audit and fix technical issues.
04Weeks 6–7Off-page and local SEO
- Safe link building
- Guest posts and citations
- Google Business Profile
- Reviews and local rankings
Outcome: You build authority for a site and a local business.
05Week 8Analytics, AI search and clients
- Google Analytics and reporting
- Optimising for AI Overviews and ChatGPT
- SEO audits and proposals
- Fiverr and Upwork for SEO
Outcome: You report results and offer SEO services.
06Weeks 9–12Final project and assessment
- Full SEO audit and plan for a real or sample site
- Mentor review
- Grand Assessment Test (GAT)
- Certificate, scholarship and internship shortlisting
Outcome: You graduate with a complete SEO case study.
From zero to job-ready
Where you start, where you are halfway, and how skilled you are at the end.
Where you start
No experience needed. You use Google every day.
Halfway there
You research keywords and optimise pages on a live website.
Job-ready
You audit, rank and report on websites for clients.
Hassan Ashfaq
Mentor, Digital Marketing & SEO · Program Head, PFTP
An AI-powered marketing and business specialist with 6+ years of hands-on experience, including government training projects. Hassan has trained thousands of students across Pakistan and teaches the way agencies work: real campaigns, real numbers.
Careers and earning
Roles you can target
- SEO Specialist
- SEO Content Strategist
- Local SEO Expert
- Digital Marketing Executive
- SEO Analyst
- Freelance SEO Consultant
Ways to earn
Income depends on your skill, practice and effort.
Learn SEO from any city
PFTP training is 100% online. Join live classes from home in any city of Pakistan; students from every province study together in the same batch.
Questions about this course
Is the SEO course beginner-friendly?
Yes. No prior experience is needed. The course starts from the basics and builds step by step with mentor support.
How long does SEO take to show results?
SEO usually takes weeks to months, depending on competition. The course teaches you how to plan, track and report progress to clients.
Does this course cover AI search?
Yes. You learn how to structure content so it can be cited in Google AI Overviews, ChatGPT and other AI answers.
Are the classes online?
Yes. PFTP training is 100% online. Classes are live, and every lecture is saved on the LMS so you can revise any time from anywhere in Pakistan.
How long is the course?
12 weeks: 8 weeks of live training, then 4 weeks for your final project and the Grand Assessment Test (GAT).
Can I learn SEO in Urdu?
Yes. Classes are taught in Urdu and English, so you can follow every lesson comfortably.
Can I join from Lahore, Karachi, Islamabad or any other city?
Yes. Because the course is online, students join from Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar, Quetta and every other city of Pakistan.
Do I get a certificate?
Yes. After passing the final assessment you receive a PFTP certificate with a unique code that anyone can verify online.
What does it cost?
There is no tuition fee. You pay a one-time Documentation Processing Fee for the free course, scholarships, internships and LMS portal. See How to pay.
What do I need to join?
A laptop or smartphone with internet, your CNIC or B-Form, and Matric or above.
Can I get an internship after this course?
Top performers are shortlisted for scholarships and internships, including the Chief Minister IT Internship Program where PFTP is on the panel.
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